willinnessmith.com

Will Innes Smith, Commercials Director, London

Will Innes Smith is fluent in the secret language of sport

Football and cricket are his twin obsessions, directed with a cultural fluency only a lifetime of both can buy.

A London-based, BAFTA-recognised commercials director, he has made films for FIFA, Formula 1, The Hundred, Vitality, adidas, PlayStation, Expedia and Delta.

Football and cricket are his twin obsessions, directed with a cultural fluency only a lifetime of both can buy. His work spans live action, CGI, AI and animation, united by a sharp visual wit and a feel for what makes people, people. It’s the fans, the easter eggs, and the moments in between that make it sing.

Lights Out Every Ball Counts Leeds Would’ve Taken More High Volume Who You Got? Here With You Play The City Icon The Moment Here To Help The Catch New Freedoms The Thumbsore Nation The Wrestler For The Players Since ’95 Lucky Number Seven Visions Of Albion Eye Of The Storm Welcome To The Conversation A Tale Of Things Gone Wrong The Tunnel Time To Play Ball Summer Of Cricket Imagination The Morning After
Project Library · Click to see individual job
Monday Night FootballSky Sports · 0:30 Play Fire & Ice · Harry Kane / KDB / RashfordNike · 0:25 Alice PasquiniCanon · 1:40 On A Hazy MorningCanon · 1:40 Breadth Of SportSky Sports · 0:30 AluminiumJaguar Land Rover · 2:00 Together We WinInter Milan · 1:00 The Power Of The TowerAlton Towers · 0:30 Colour Of SummerTopman LFW · Olivia PalermoGrazia TabletopCanon KittenhoodRoyal Canin Ghost RiderTfL New Ways To PlayPlayStation Vita Take A WalkPlayStation
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