Will Innes Smith is a passionate lifestyle director and film-maker. His style focuses on the aesthetic and the emotive, combining a stylish visual approach with a love for contemporary culture and a keen eye for detail. His work aligns captivating images with bold ideas - creating films that resonate with a modern audience. Will’s work straddles a range of media including live-action, CGI and animation, across a number of lifestyle subjects in youth culture, sport, food and fashion. As a creative Will has written and conceived a number of viral successes; including the well-renowned ‘4 The Players Since 1995’ launch film for Sony PlayStation. Will’s work has been recognised by D & AD, The Royal Television Society, Kinsale Sharks, Promax and BDA.
To contact Will please send an email to
Ntombie captured for Star For Life