Will Innes Smith is a passionate multi-faceted lifestyle film-maker. His style focuses on the aesthetic and the emotive, an eye for detail often combining a stylish visual approach with a love for contemporary culture.


His work aligns captivating images with exciting ideas creating films that resonate with a modern audience. His work straddles a range of media - including live-action, CGI and animation across a number of lifestyle subjects in youth culture, sport, food and fashion.


As a creative Will has written and conceived a number of viral successes including the well renowned ‘4 The Players since 1995’ launch film for Sony Playstation.


Will’s work has been recognised by D&AD, The Royal Television Society, Promax and BDA.


Will is a partner in the creative production company gotgotneed.


To get in touch please use the mail link below, email will@willinnessmith.com or call on +44 7955 292 756